What Sets MindSet Apart.

The culture you have may not be the culture you want, but, the culture you want may be more attainable than you think. MindSet provides tried and true techniques to help your organization thrive by elevating your company culture and leadership practices. We work to help you adopt a new mindset and behavior to make your business thrive.

Our Philosophy

Created from Real World Leadership Experience

Based on years of personal leadership experience as well as interviews with and observations of exceptionally successful leaders, MindSet offers proven techniques that have shown a powerful ability to engender and protect healthy and vibrant work cultures –as highlighted by our flagship customer, QLI.

A Coherent and Complete Curriculum

MindSet has a clear and organized focus: to help clients acquire the MindSets necessary to better (a) attract, build, and retain a dynamic and successful staff, and (b) build and maintain a healthier workplace culture. The curriculum draws from a combination of real-world leadership experience and a blend from organizational, social, counseling, and cognitive psychology.

Applied and Functional Skills

MindSet rejects the hazy bromides that typify so many consultation services and leadership training programs; instead, MindSet teaches attendees real-world tested, roll up your sleeves, applied and functional skill sets and understandings that will enable clients to better impact the culture in which they operate.

Infusion Training

Our Training

Credible Presentation

All MindSet Clinic presenters have been personally instructed by MindSet creator, Dr. Kim Hoogeveen, and possess a mastery of the material that allows them to lead in-depth discussions, spontaneously respond to client questions and comments, and engage attendees throughout the Clinic. Dr. Hoogeveen personally conducts many Clinics and coordinates all MindSet Consultation and Coaching services.

Mentoring Skills

MindSet presents many concepts in a detailed and distinct manner so that clients can use both the material and the MindSet instructional approach to improve their ability to mentor future leaders within their purview.

Small Group Instruction

Mindset Training Clinics are often limited to 20 attendees (although in specific instances a MindSet client may elect to have a greater number of their leadership staff attend), allowing for customized presentations, personal interaction between attendees and MindSet instructors, and spontaneity. Clinics are fast-paced and intensive. Important concepts and skill sets are presented via engaging lectures, stories, and demonstrations using MindSet presenters.

Our Content

Created from Real World Leadership Experience

MindSet materials are proprietary and created from Dr. Hoogeveen’s training as a psychologist and his 20 years as a CEO.  Given our intent to limit the number of clients we work with, our customers that use our Consultation & Training services will derive a distinct competitive advantage.

Focused on Results and Lasting Impacts

MindSet’s emphasis on applied and functional skill development helps to assure lasting impact within an organization. In addition, for those clients desiring to do so, MindSet can provide intensive, additional training for carefully selected staff members within a company that will result in those individuals becoming Certified MindSet Trainers. Such internal staff members can then use the MindSet approach and all MindSet materials to ensure that the power of MindSet stays fresh within the company, with MindSet personnel remaining involved to provide periodic support to the Certified MindSet Trainer(s) or to consult on particularly challenging issues facing senior management.

High Quality Materials

Attendees will receive extensive and user-friendly materials that will help them to more easily grasp and implement chosen MindSets within their organizations. The materials include illustrations done by a talented commercial artist who was engaged by MindSet to enliven the MindSet manual.

Our Complete Curriculum

The Power of Leadership

Leadership determines all that a company achieves, including the health of its culture.  Leaders can engender passion, loyalty, quality, and success; leaders can engender apathy, mistrust, carelessness, and failure.  Providing a foundation for the remainder of MindSet, this section explores the nature of leadership as well as some of the stressors and challenges it can produce.

Sampling of Topics Covered:

The Importance of Culture

Culture: The attitudinal and behavioral norms we hold for one another.

Every organization has a culture…the question is whether that culture will be allowed to evolve randomly or whether it is going to be systematically developed and maintained as a result of resolute, farsighted leadership.  This second of three fundamental sections focuses on why a healthy culture is vital to the success of any business and provides insights regarding some of the implicit leadership challenges that are involved.

Sampling of Topics Covered:

The Pursuit of Excellence

Many businesses claim excellence as their goal; few achieve it.  This fundamental section examines some of the attitudes and understandings that both enable and inhibit leaders in their quest for operational excellence.

Sampling of Topics Covered:

Selection: Get the Right People

She who has the best players wins the game.

All companies want to assemble a group of employees who combine great talent with outstanding character traits. The challenge is to accomplish that goal. This section reviews the insights and skill sets that enable leaders to assemble an exceptional staff and get them placed in roles where they can excel.

Sampling of Topics Covered:

Diagnostic Tools: What Makes Them Tick

The idiosyncratic nature of individuals makes both hiring and leading complex. Yet for those who possess practical insights into how a leader can use easy-to-remember classification systems to better understand and motivate each individual employee, the complexity of the situation is reduced.

Sampling of Topics Covered:

Building Stars

MindSet labels great employees as Stars: those individuals who constitute the most valuable HR assets a company can possess. On occasion, newly hired employees arrive at their company as a Star. More frequently, however, Stars are created by outstanding leaders who understand how to use their power and influence to develop an otherwise ordinary employee. The MindSets in this extensive section teach leaders how to accomplish this most exciting and rewarding aspect of leadership.

Sampling of Topics Covered:

Instilling Pride & Ownership

Great companies are populated by employees who have an intense sense of pride and ownership in their company.   Such employees will demonstrate loyalty, and both the quality and quantity of their work production will be outstanding.  This section reviews specific techniques that outstanding leaders use to infuse their staff with a deeper sense of personal investment.

Sampling of Topics Covered:


The fundamental nature of the relationship between an employer and employee is an exchange, i.e., the employee’s labor or expertise in return for monetary compensation from the employer.  The nature and format of this exchange is perhaps the most powerful tool an employer holds for the purpose of shaping employee behavior and attitude.  Given the central importance of this process, it is surprising how few leaders have an understanding of the principles of human motivation and the powerful impact that just a tad of insight and creativity, with respect to compensation, can engender.

The MindSets in this section provide both theory and concrete examples of different approaches to compensation that can powerfully impact employee satisfaction and loyalty, as well as the organization’s overall cultural health.

Sampling of Topics Covered:

Team Chemistry

Team chemistry refers to tone and tenor of the relationships that exist among the members of the staff who are engaged in the business process. It is the role of leadership to foster and protect good chemistry within significant workgroups in the organization. When the staff members of any organization are organized so that they may simultaneously work for the success of themselves, their company, and their coworkers, that company will likely produce great results.

The leadership challenge is that even the best teams or workgroups can periodically become dysfunctional for a variety of reasons, and they seldom right themselves without the intervention of competent and purposeful leadership. The MindSets in this section provide attendees with the insights to diagnose, and the techniques necessary to treat, lousy team chemistry.

Sampling of Topics Covered:

Decision Making

Although few things are more basic to the success of a business than responsive and capable decision making, many executives exhibit little understanding of the benefits that can accrue from the use of a better thought-out and more dynamic decision making process. The MindSets in this section reveal some of the key thought patterns and techniques used by exceptional leaders to involve and invest appropriate employees in the aggressive pursuit of first-rate conclusions.

Sampling of Topics Covered:

Mastering Conflict

Few leaders have the ability to effectively manage the wide range of conflict that typically confronts a responsible executive; for many, conflict is their single greatest source of stomach acid and professional disaffection. Most resort to their default approach (be it power, compromise, avoidance, litigation, collaboration, or capitulation), and occasionally make a mess of what could have otherwise been only a modestly unsettling situation.

A leader’s confidence in his or her ability to manage conflict must stem from knowing that they possess the knowledge, analytic ability, and accompanying skill sets that are necessary to deal successfully, and often proactively, with a wide variety of conflict situations. The MindSets in this section are designed to provide exactly that.

Sampling of Topics Covered:

Dealing with Problem Employees

Almost every company has a noticeable bottom 10% — those employees who contribute little to success while making life miserable for leaders and colleagues alike. To protect the culture of the company, and to further the company’s prospects for success, it is vital that leaders possess the knowledge and ability to identify, engage, control, improve, and (if necessary) remove these employees. The MindSets in this section review both the attitudes and techniques that outstanding leaders have shown to be effective in dealing with these potential cultural poisons.

Sampling of Topics Covered:

Making It Fun Again

This section presents the straightforward idea that employees will be more enthusiastic, loyal, and productive if allowed to work in an environment they enjoy.  The MindSets provide a few suggestions and insights as to how leaders can maintain a culture that is marked with energy, fun, and excitement.

Sampling of Topics Covered:

Management Tips

This “odds and ends” section is comprised of helpful understandings and techniques that will improve the general business practices of leaders.  The MindSets provide reminders on etiquette, speaking tips, ideas for personal motivation, and more…

Sampling of Topics Covered:

MindSet has traveled the globe building leaders. We have worked with hundreds of companies in dozens of industries.

Ready to See These Differences in Action?